This is your secret to vibrant, all-day luscious lips, with up to 8 hours’ long-lasting wear. It glides effortlessly across your lips leaving bold colour and a cashmere soft feel. Intense colour with a rich cream finish. Up to 8 hours of vibrant, nourished colour that doesn’t dry out lips. Infused with nourishing oils, this long wear lip colour doesn’t crack, crumble or bleed. Your high-impact lipstick that’s long lasting and effortless to apply. TOP TIPS FOR HOW TO APPLY For super smooth lips, exfoliate gently in small circles using a soft toothbrush. Pat moisturiser on afterwards. To define the lip shape and give even more lasting power, use a similar shade of Colour Elixir Lipliner over the entire lip surface before applying lipstick.